Barça Parade — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] HOKA [Clifton Pro]
[WIP] Asics Handball [SS27]
[WIP] Birkenstock [AW26]
[WIP] UESA [New Season]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Heinz [Las Chicas]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Between big data and the soul
Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Estrella Damm [Barça Parade]

[Brief]

Estrella Damm wanted to be part of one of the most exciting moments for Barça fans: the championship parade. The goal was to capture the experience in real-time from the inside, creating authentic, fast-turnaround social content that channeled the energy of the event and the reach of local creators.

[Idea]

We built a nimble team of photographers, videographers, and social media specialists who worked side-by-side with influencers to document the day from every angle. From the behind-the-scenes buildup to the collective euphoria in the streets of Barcelona, our focus was to capture the raw emotion and community spirit of the celebration. Content was shot, edited, and published live on the ground, bringing followers along for the ride as it happened.

[Output]

A spectacular real-time coverage across Estrella Damm’s social platforms, delivering historic reach for the brand. By embedding ourselves in the heart of the parade and amplifying it through local voices, we turned a citywide celebration into a moment of connection for fans everywhere.

[VML Barcelona x Estrella Damm]

Senior Creative, Lead Art Director & Content Creation
Art & Creative Proposal, Concept, Shooting & Delivery supervision

VML Creative Team: Raul Sànchez, Irene Vidal.
Content Creators: Victor Maza, Mariana Miranda, Maria Ibarguren.