Brief
Hitachi Global pitch us with the objective of launching their new concept "Air to life" worldwide.

Idea
We had to found a global insight, understandable around the world, something simple and powerful that helps us to define the brands rol and communicates the new concept. Something as simple as a breath, the exhalation you do each time you're faced with something important. A gesture that, in a fraction of a second, relaxes our muscles and gets rid of all the nerves generated by daily stress, in order to face situations of great importance.


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