Brief: Farmasierra Laboratories, one of the main pharma companies in Spain, commissioned us a tv commercial to launch the brand new Alflorex for the Irritable Bowel Syndrome.
Idea: In summary, the Irritable Bowel Syndrome makes the affected feel sick and finally a desperate desire to... shit. There is something, a movement, a little rhytm that invade us everytime we need to poo....Yes, we all do that little dance.
Agency: Arnold Havas
Executive Creative Director: Ton Valdés
Art Director: Victor Mazariegos
Copywriter: Ibán Morote
Production Company: BeSweet Films
Executive Producer: Juan San Román
Director: Borja Soler