Movistar+ has given me the opportunity to become a total art director supervising and guiding design teams, filmmakers, editors and stylists.
This was my first campaign in the company when we launched the F1 2020 Season.
In the middle of the debate about the benefits of the "slow living" livestyle we prefer to"Live Faster".
We challenged our F1 TV hosts to explain their lives as fast as possible.
We also developed an strong digital and print campaign around the country and inside our patform. The visuals match with all the pieces using vivid colours and that play with deformations caused by the speed.
Creative Directors: Iñaki Martikorena & Íñigo Ancizu
Art Director: Victor Mazariegos
Copywriter: Bruno Bernardo
Designer: Felipe Morales