Brief: The advertising agency Havas wanted to build and CSR (Corporate Social Responsibility) project with the aim of making the employees know each other and at the same time doing something good for society.
Strategic approach: One year before, Havas placed all their agencies together in one building in the center of Madrid. That's why we thought that we had to take advantage of this mixture by making all people interested in part of our project, doing the thing we are experts in: advertising.
Idea: That's why we created an imaginary space, open and heterogeneous. A place to work on any project, for any kind of people, a place where we can help people, startups and little business to achive their goals, giving them free advertising services.
We develop an "empty" identity which all the employes could fill with their ideas and creations.
Chief Strategy Officer: Alfonso González
Executive Creative Director: Ton Valdés
Art Director: Victor Mazariegos
Copywriter: Ibán Morote