The brief: The Young Lions Spain Competition challenge us to think of a video with 100% own material to deliver in 48 hours with the objective to empower rural women in Spain.
The found: In nineteen-eighty five, a group of single men from Plan, Huesca, inspired by a western film, published an advert in a local newspaper trying to find some women to save their town.
The idea: That crazy idea worked it in those days but today it may need a change.
We replicate the real ad updating the message with the voice of Jesus, my grandfather. The most surprising thing came when we were recording him, he realized that Miguel Angel Fumanal Lascos, the author of the original advert, was his cousin.