Brief: Launch the 2020 season of the network in the middle of the global pandemic.
Idea: We've been talking about "new normality" a lot but what does it really mean? How are we going to live from now on?
Nowadays, there are many things we have no answer for. But what we know for sure is that Movistar+ was never normal and the new season will be a lot of things but surely #NotNormal.
We have developed the campaign over three pillars; the content,
the typographic headlines and vivid colors with the objective of unify
all the pieces during the whole year.
Susi's coverages aren't normal. It begins a new season in which normal is no longer normal.
It begins a new season in which the normal is no longer normal.
Enjoy such a big league is not normal.
It is not the normal way to go down the stairs. It begins a new season in which the normal is no longer normal.
To defy the law of gravity is not normal. The Liga Endesa (basketball league) at Movistar+
We also focused some messages to promote COVID prevention measures.
To respect the social distancing is normal. These dunks are not normal.
Make the mask part of your outfit. Broncano is not normal.
Say hi with the elbow is normal. This arm is not normal. It begins a new season in which the normal is no longer normal.
To transform your living room in your office is normal, what is not normal is to watch Buenafuente in pijamas.
We love to take advantage of all the pieces, no matter how small they are.
We will come back in 1 minute, it not normal to be back so fast.
Creative Directors: Iñaki Martikorena & Íñigo Ancizu
Art Director: Victor Mazariegos
Copywriter: Maria Cadavieco
Motion & Design: Clint Is Good