What does "New normality" really mean? There are many things we have no answer for. But what we know for sure is that Movistar+ was never normal and the new season will be a lot of things but surely #NotNormal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/0333fbca-aa50-4968-9f95-ba88f00d7de4_rw_1920.gif?h=436b9ba222a355200d7ea0d55551e6b1)
(Is normal, #NotNormal M+)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/8fd56b51-201c-407e-bb5a-abb0306b5418_rw_1920.jpg?h=11ed9029adaff523790db4f5316f47ff)
(Is normal, Not Normal, is normal, not normal. It begins a new season in which normal is no longer normal. M+)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/3d94168c-da87-4ff1-a00e-f84ba3aaa633_rw_1920.gif?h=ffb7b6f6096882f7703bbc7bf11b801c)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/064764f5-a38f-44c6-b1bc-5d2e8bf44228_rw_1920.gif?h=3de5ad7ee5ba5a71890b0574df4b03bd)
(Is normal, #NotNormal M+)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/d8b42058-b6de-43a5-9240-7c3c279737f0_rw_1920.jpg?h=6f1578ee65052ee34e589e81adc7e3ad)
Susi's coverages aren't normal. It begins a new season in which normal is no longer normal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/73357649-8e94-4c2a-b515-126f4dd91e64_rw_1920.gif?h=8cb0a6462d858e6d782a21dd22cf9026)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/934b2fe4-7079-473f-bb84-5be5cf0606c6_rw_3840.jpg?h=b4da616b38e87c94e026bd7d1677719e)
It begins a new season in which the normal is no longer normal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/3b468d2e-51d2-43bc-bc31-5ac1122c73e7_rw_1920.gif?h=23ec56d06d0474144e02eecf228a031c)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/fe846fde-5eae-4692-93b3-107a21c61873_rw_1920.jpg?h=1af2ab10513e3bee9ef2d88962e3f704)
Enjoy such a big league is not normal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/85badd43-6d4e-47ef-bcc6-59e8994f6705_rw_1920.jpg?h=5c21eeb95c0a292ff9d97c06554ccc90)
It is not the normal way to go down the stairs. It begins a new season in which the normal is no longer normal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/a49da239-88ec-4e61-b3ac-9828561ad982_rw_1200.gif?h=a8ee7e60e2f753f89a627479bee66d8a)
To defy the law of gravity is not normal. The Liga Endesa (basketball league) at Movistar+
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/97da244d-919d-4465-b45c-d3e20aa9d569_rw_1920.gif?h=e8689c38f5e39736bd37f9fac217b13f)
To respect social distancing is normal. These dunks are not normal.
Make the mask part of your outfit. Broncano is not normal.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/6c4ff5e2-3504-47cd-88da-614d9cbfb45d_rw_1920.jpg?h=e214b3b44188fadea4d462e7a7b228df)
Say hi with the elbow is normal. This arm is not normal. It begins a new season in which the normal is no longer normal.
(Having yoga lessons online is normal, Haaland is not normal)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/1b1bfcc1-9cd5-4e63-96bc-17d0e02e2fd2_rw_1920.gif?h=ac05dd8ce287c38fa121e3285ccf7bc1)
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/a87f376a-eb89-4533-858b-05ae11f55453_rw_3840.jpg?h=53c5fc463b95263dfb462cae006d805c)
To transform your living room in your office is normal, what is not normal is to watch Buenafuente in pijamas.
![](https://cdn.myportfolio.com/bec3b284f844f5e2e80e8f3de938b013/b9dd3591-7f52-42e7-8c91-08b677fbf17b_rw_1920.gif?h=7a205c378362cf17312eabd4fbdbbd99)
We will come back in 1 minute, it not normal to be back so fast.
Movistar+
Senior Creative
Concept & Creative development, Art Direction Supervision, Production and Post Supervision
Motion & Design Clint Is Good Studio