This is Teixeta, a rural music festival located in Pradell de la Teixeta, a little village with less than 200 residents in the heart of “El Priorat” in Catalonia.
The word Teixeta comes from the name of the village, Pradell de la Teixeta, which literally means "little yew meadow" a way of connecting the village, his natural environment in the "Priorat" and the festival.
The shapes and colors of the “Priorat” landscapes inspire us to create a handmade identity with broken papers and transferred headlines.
The funny process:
Client: Pradell de la Teixeta Town Hall
Creative Direction: Victor Mazariegos
PR & Comunication: Carolina Monreal