Grandvalira [Infinite Winter]
[Brief]
Grandvalira is the largest ski resort in Southern Europe, boasting over 210 km of slopes and a wide variety of winter activities. Yet, despite its scale and quality, the brand lacked a distinctive voice that matched its premium offering. Our challenge was to craft a unique narrative, one that only Grandvalira could own.
[Idea]
To elevate Grandvalira’s uniqueness, we created The Infinite Winter, a concept that captured the expansive, multifaceted nature of the resort. We reimagined winter in black and white, building a surreal visual language through kaleidoscopic effects, distortions, and impossible perspectives. The result was a dreamlike, sensorial experience that redefined how to talk about snow and translated perfectly into the digital-first world of modern travel.
[Output]
The campaign marked a turning point in the category. Its poetic tone and striking aesthetic earned a place in the Spanish Creativity Annual, while also driving significant increases in brand recall and positive perception across key strategic audiences in Europe. Now in its third consecutive season, The Infinite Winter has become a long-lasting platform that positions Grandvalira far beyond the conventional ski resort.
[Season 23/24]
For the 24/25 season, we aimed to evolve the visual effects universe through music to create the anthem of the Infinite Winter. This piece, composed by renowned producer Ale Acosta and performed by the National Orchestra of Andorra at an altitude of 2,500 meters, was designed around a concept that celebrates pride of belonging. We focused on the people, on how they live and feel the winter, capturing the emotions and connection they share with the season. If you feel it, it’s yours.
[VML x Grandvalira Resorts]
Freelance Senior Creative & Art Director
Art Direction, Shooting and Post Supervision
VML Team David Caballero, Paco Badia, Dalmau Oliveres, Elda Farran, Íñigo Pereda, Paula Haguiara
Season 23/24
Director Theo Gottlieb
PP Agosto.
Filmmakers Mario Manso, Eduardo Bastús
Postproduction: Pijama
Music Hugo Ballón
Photography Edu Bastús, Roger Salanova, Pau Aguilera
Retouching Wild Pony
Season 24/25
Director Dani Fortuny
DOP Román M. de Bujo
PP Primo
Editor Pablo Carpal
Photography Edu Bastús, Roger Salanova, Pau Aguilera
Retouch Rubén Tresserra