Snipes [World Cup]
[Brief]
Capture SNIPES’ new World Cup collection across digital and social, celebrating football culture through a strong sense of community and identity.
[Idea]
United by Attitude, a house built as a central narrative device, brought to life by a diverse cast. Each room reflects different backgrounds, styles, and cultural influences, all connected through football and a shared mindset. The space becomes a living environment where attitude, energy, and identity collide.
[Output]
A series of digital and social assets combining product-focused imagery with more narrative-driven scenes, alongside a hero film featuring Edgar Davids, designed to translate the campaign’s energy across platforms.
[Snipes x Provoke Labs]
Freelance Art & Creative Director
Pre-Production and Shooting
Creative: @cryingpablo
Executive Creative Producer + casting: yours truly
Producer: @tyra.koning
Brand Manager: @vvalentinoantonio
Project Manager: @youlovepeyman
Director: @pourxtoi
Art Director: @victormazzza
Photographer: @domedarko
DOP: @robinruitenberg
Social DOP: @robinvangeemen
1st AC: @krijnwintjes
Gaffer: @berend_keesman
Best Boy: @romme.f
Set Design: @cherivaraisa
Runner: @ch4ritycharly
Stylist: @simonevanommen
Stylist (Snipes): marina
MUA: @thirza.king @eldridge_mullenhof
Hair: @yazzbratzz
BTS: @esmasanches
Production Assistant: @dianelucee
Talent: @edgardavidsofficial
Influencer: @saanamirzaie
Models: @yoni_speaks @justinevhngn @matsmingus @chakir.arjdal @rivakeuning
Leyem Jahleani