Snipes World Cup — Victor Maza

Snipes [World Cup]

[Brief]

Capture SNIPES’ new World Cup collection across digital and social, celebrating football culture through a strong sense of community and identity.

[Idea]

United by Attitude, a house built as a central narrative device, brought to life by a diverse cast. Each room reflects different backgrounds, styles, and cultural influences, all connected through football and a shared mindset. The space becomes a living environment where attitude, energy, and identity collide.

[Output]

A series of digital and social assets combining product-focused imagery with more narrative-driven scenes, alongside a hero film featuring Edgar Davids, designed to translate the campaign’s energy across platforms.

[Snipes x Provoke Labs]

Freelance Art & Creative Director
Pre-Production and Shooting

Creative: @cryingpablo
Executive Creative Producer + casting: yours truly
Producer: @tyra.koning
Brand Manager: @vvalentinoantonio
Project Manager: @youlovepeyman
Director: @pourxtoi
Art Director: @victormazzza
Photographer: @domedarko
DOP: @robinruitenberg
Social DOP: @robinvangeemen
1st AC: @krijnwintjes
Gaffer: @berend_keesman
Best Boy: @romme.f

Set Design: @cherivaraisa
Runner: @ch4ritycharly

Stylist: @simonevanommen
Stylist (Snipes): marina
MUA: @thirza.king @eldridge_mullenhof
Hair: @yazzbratzz

BTS: @esmasanches
Production Assistant: @dianelucee

Talent: @edgardavidsofficial

Influencer: @saanamirzaie
Models: @yoni_speaks @justinevhngn @matsmingus @chakir.arjdal @rivakeuning
Leyem Jahleani