AMG 55 Years — Victor Maza

AMG [55 Years]

[Brief]

To celebrate its 55th anniversary, AMG set out to create a campaign that honored its history and the people, cars, and mindset that made it legendary.

[Idea]

We built a content platform around the core idea that defines AMG: changing the game. This philosophy has driven the brand since day one, present in every engine, every innovation, and every person behind the badge. Instead of simply looking back, we told a story of evolution and disruption. From breakthrough models to bold personalities, each piece of content reflected how AMG has continuously redefined performance and attitude for over five decades.

[Output]

The campaign lived entirely online, anchored by a dedicated landing page and expanded across social media through a series of reels. Each video spotlighted iconic moments and people from the AMG universe, bringing its legacy to life for a new generation of fans and drivers.

[Rankin x Mercedes-AMG]

Freelance Senior Creative
Art & Creative proposals & development, Post Supervision.

Director: Luke Lokan & Jordan Rossi
Photographer: Jordan Rossi
Retouch: True Black Studio