Beer Days — Victor Maza

Estrella Damm & Voll-Damm [Beer Days]

[Brief]

Managing the communication for two brands requires creating content for times when there are no major campaigns. While this content may not have a direct commercial goal, it must continue to build on the brand’s iconicity, attitude, and tone.

[Idea]

Each photo becomes a small idea in itself, a visually striking composition that elevates the product, iconizes it without falling into clichés. It’s all about pure attitude and a perspective that you can't ignore.

[Output]

Rather than focusing on deliverables, the challenge lies in creating small productions with multiple outputs. The goal is to maintain a premium, elevated finish while keeping the flexibility to release content throughout the year, whether in reels, stories, or even expanding into digital or outdoor.

[VML Barcelona x Voll-Damm & Estrella Damm]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production supervision.

VML Creative Team Irene Vidal, Berta Adillón, Raul Sànchez
Photographers Margaret Stepien, Martí Pujol