Roll-Royce Cullinan — Victor Maza

Roll-Royce [Cullinan]

[Brief]

The new editions of the iconic Cullinan came in two versions—Re-Belle and Fu-Shion, featuring finishes inspired by tailoring and haute couture.

[Idea]

The Cullinan Inspired by Fashion collection represents a meeting point between fashion innovation and Rolls-Royce craftsmanship. We crafted a visual narrative positioning these editions as fashion icons in their own right, complete with bespoke accessories designed in collaboration with the brand’s design team.

[Output]

A digitally-led, social-first campaign with a strong editorial feel. The visuals blended fashion photography with automotive beauty shots to reflect the unique personality of each model, elevating the Cullinan into a new realm of cultural relevance and expression.

[Rankin Creative x Roll Royce]

Freelance Senior Creative & Art Director
Concept & Creative development, Art direction proposal and development.

Rankin team: Rankin, Caroline Von Gilsa, Ella Plevin, Ellie Jackson.

Photographer Nigel Harniman
Retouching True Black Studio