Mediterranean Winter — Victor Maza

Estrella Damm [Mediterranean Winter]

[Brief]

This was one of the ideas submitted during the pitch to win the account, a small but clever concept that opened up a new strategic territory for the brand.

[Idea]

Estrella Damm is the quintessential Mediterranean beer. For over a decade, it has embodied the concept #mediterráneament, sun, coves, and endless summer. But the Mediterranean is more than a season. Winter brings a quieter kind of luxury: calm seas, majestic mountains, and warm city lights. A slower, more intimate Mediterranean, where every moment feels deeply authentic.

[Output]

Throughout the winter months, we embraced an editorial-style social campaign, capturing the quiet beauty of the Mediterranean in winter across diverse landscapes. We shared this through carousels, co-posts with creators and influencers, and BTS-style reels. A fully social campaign that not only de-seasonalized beer consumption, but also elevated the product’s perception, showing that Mediterranean living doesn’t end with summer.

[VML Barcelona x Estrella Damm]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production supervision.

VML Creative Team: Irene Vidal, Raul Sànchez
Photographer: Mariano Herrera
Production: Thomas Loaiza, Susana Bergés
Production house: Kilombo