Roll-Royce Spectre — Victor Maza

Roll-Royce [Spectre]

[Brief]

Spectre is the first of its kind, the world’s first ultra-luxury electric super coupé, and Rolls-Royce’s first fully electric vehicle. A historic moment for the marque, it marked the beginning of a new all-electric future. Our task was to create a visual universe, through both film and stills, that could do justice to such a monumental launch on a global scale.

[Idea]

To evoke the feeling of a new dawn, and to reflect Spectre’s ethereal presence and bold sculptural design, we created a bespoke, futuristic world using Unreal Engine. We brought Spectre to life in a virtual production studio, blending cutting-edge technology with elevated visual storytelling.

[Output]

After months of creative development, production challenges, and intensive post-production, we delivered a main launch film and a suite of high-end stills that introduced Spectre to the world. The campaign was a massive success, Spectre became Rolls-Royce’s top-selling model in Europe, and the second-best globally.

[Rankin x Roll-Royce]

Freelance Senior Creative & Art Director
Concept & Creative development, Art Direction Supervision, Shooting, Post Supervision

Director: Martin Bennet
DOP: Tonny Miller
PP: Quite Brilliant
Photography: Simon Punchman, Nigel Harniman
Retouch: True Black Studio