Roll-Royce Spectre — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] HOKA [Clifton 11]
[WIP] Birkenstock [AW26]
[WIP] Birkenstock [SS26]
[WIP] HOKA [Global Run Day]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Estrell Damm [Winter]

Angeladorrrm
Massa
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Roll-Royce [Spectre]

[Brief]

Spectre is the first of its kind, the world’s first ultra-luxury electric super coupé, and Rolls-Royce’s first fully electric vehicle. A historic moment for the marque, it marked the beginning of a new all-electric future. Our task was to create a visual universe, through both film and stills, that could do justice to such a monumental launch on a global scale.

[Idea]

To evoke the feeling of a new dawn, and to reflect Spectre’s ethereal presence and bold sculptural design, we created a bespoke, futuristic world using Unreal Engine. We brought Spectre to life in a virtual production studio, blending cutting-edge technology with elevated visual storytelling.

[Output]

After months of creative development, production challenges, and intensive post-production, we delivered a main launch film and a suite of high-end stills that introduced Spectre to the world. The campaign was a massive success, Spectre became Rolls-Royce’s top-selling model in Europe, and the second-best globally.

[Rankin x Roll-Royce]

Freelance Senior Creative & Art Director
Concept & Creative development, Art Direction Supervision, Shooting, Post Supervision

Director: Martin Bennet
DOP: Tonny Miller
PP: Quite Brilliant
Photography: Simon Punchman, Nigel Harniman
Retouch: True Black Studio