AMG EQE SUV — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] HOKA [Clifton Pro]
[WIP] Asics Handball [SS27]
[WIP] Birkenstock [AW26]
[WIP] UESA [New Season]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Heinz [Las Chicas]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Between big data and the soul
Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Mercedes-AMG [EQE SUV]

[Brief]

As it often happens in the freelance world, I joined the project at a very executional stage. The brief was to rethink the visual direction for the new AMG EQE SUV campaign, with a clear tone already defined and the need to build a strong, coherent visual universe.

[Idea]

The creative direction revolved around AMG’s wild side: a balance between refined sophistication and raw, unleashed power. With that duality in mind, we crafted a visual language that felt electric, moody, and bold, highlighting both the elegance and the rebellious character of the car.

[Output]

A series of stills that perfectly captured the essence of the idea. The post-production work brought everything to life—elevating the atmosphere and enhancing every detail with precision and attitude.

[Rankin x Mercedes-AMG]

Freelance Senior Creative
Art & Creative proposals

Photographer Uwe Kristandt
Retouch True Black Studio