Mercedes-AMG [EQE SUV]
[Brief]
As it often happens in the freelance world, I joined the project at a very executional stage. The brief was to rethink the visual direction for the new AMG EQE SUV campaign, with a clear tone already defined and the need to build a strong, coherent visual universe.
[Idea]
The creative direction revolved around AMG’s wild side: a balance between refined sophistication and raw, unleashed power. With that duality in mind, we crafted a visual language that felt electric, moody, and bold, highlighting both the elegance and the rebellious character of the car.
[Output]
A series of stills that perfectly captured the essence of the idea. The post-production work brought everything to life—elevating the atmosphere and enhancing every detail with precision and attitude.
Rankin x Mercedes-AMG
Freelance Senior Creative
Art & Creative proposals
Photographer Uwe Kristandt
Retouch True Black Studio