Hoka Global Run Day — Victor Maza

HOKA [Global Run Day]

[Brief]

HOKA celebrates Global Running Day on June 3rd, with an exclusive five-style collection of its most iconic franchises, available exclusively member accounts.

[Idea]

Each hero shoe inhabits its own colour world; a vibrant, dynamic environment built around bold hues, oversized balloons, and playful geometric shapes that elevate the silhouette. Authentic lifestyle moments celebrate movement and individuality, whilst a consistent blue sky grounds every scene, capturing the energy and optimism of running.

[Output]

A craft-led campaign of meticulously composed stills optimised for retail, digital, and social across Europe. Each colour world serves as a bold, celebratory stage—vibrant and unmissable at point-of-sale and across all digital touchpoints.

[HOKA x YEET]

Freelance Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Team Paul Mann, Ellie Jackson, Olivia Vozzolo, Mike Wolverson, Neha Sivakumar
Producer | Cal Carson
Studio Manager | Hannah Weedall
Still Life Photographer | Mike Roe
Set Design I Sherin Awad