Mercedes-AMG [C CLASS]
[Brief]
The brief was to define a strong, cinematic visual direction for the new Mercedes-AMG C-Class Limousine campaign, Forget the Impossible. The goal was to create a bold and instantly recognizable look that elevated the car’s power and elegance through light, texture, and composition.
[Idea]
A deep red universe that feels magnetic and electric. Reflections, metallic surfaces, and sculptural lighting build a mood that’s both refined and fierce. The environment mirrors the duality of the car, elegant lines surrounded by raw, untamed energy. Every detail was designed to amplify tension, speed, and emotion through color and light.
[Output]
A series of high-impact stills where the car becomes the protagonist of a surreal, hypnotic world. Post-production refined the materials and light to perfection, creating a visual language that feels bold, luxurious, and unmistakably AMG.
Rankin x Mercedes-AMG
Freelance Senior Creative
Art & Creative proposals
Photographer Uwe Kristandt
Retouch True Black Studio