AMG C CLASS — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

Mercedes-AMG [C CLASS]

[Brief]

The brief was to define a strong, cinematic visual direction for the new Mercedes-AMG C-Class Limousine campaign, Forget the Impossible. The goal was to create a bold and instantly recognizable look that elevated the car’s power and elegance through light, texture, and composition.

[Idea]

A deep red universe that feels magnetic and electric. Reflections, metallic surfaces, and sculptural lighting build a mood that’s both refined and fierce. The environment mirrors the duality of the car, elegant lines surrounded by raw, untamed energy. Every detail was designed to amplify tension, speed, and emotion through color and light.

[Output]

A series of high-impact stills where the car becomes the protagonist of a surreal, hypnotic world. Post-production refined the materials and light to perfection, creating a visual language that feels bold, luxurious, and unmistakably AMG.

[Rankin x Mercedes-AMG]

Freelance Senior Creative
Art & Creative proposals

Photographer Pascal Schonlau
Retouch True Black Studio