Estrella Damm Match Day

[Victor Maza]

Freelance Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

Birkenstock [Valentine’s Day]
New Era [SS26 Content]
Roll-Royce [Spectre]

Angeladorrrm
Massa
Joana Dark Live Show
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Estrella Damm [Match Day]

[Brief]

Estrella Damm has a long-standing, authentic relationship with football, supporting everything from top-tier clubs to grassroots neighborhood teams. They wanted to create an ongoing content series that would celebrate this deep connection, beyond team colors or rivalries.

[Idea]

We approached the project through the lens of football culture, capturing the social fabric woven around match days. Instead of focusing on the pitch, we turned our cameras to the streets, the bars, and the fans, those raw, urban spaces where the real spirit of football comes alive. With an editorial perspective, we documented the rituals, energy, and emotions that define match day experiences, portraying the diversity and authenticity of communities united by the game.

[Output]

A fully social campaign released over the course of the season, celebrating football not just as a sport, but as a shared cultural experience. By showcasing fans of all teams, we highlighted that football's real power lies in its ability to bring people together. The content was published in collaboration with local bars and clubs, grounding each story in the authentic spaces where passion for the game truly lives.

[VML Barcelona X Estrella Damm]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team Irene Vidal, Raul Sànchez
PP Hogarth
Photography Jordi Coromines