Victor Maza
 
Independent
Art, Content & Creative Director.

About

A globally experienced creative & creator from Barcelona, specializing in culture and lifestyle, crafting bold ideas from concept to production with a keen sense of detail and a collaborative spirit.

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Work  

• 
  
• FSTVLB 2024
• Wallapop Changes
  
• Match Day
  
• Heinz Las Chicas
• Voll-Damm Oversize
  
• We Are Voll Friends
  
• Mediterranean Winter
  
• Barça Parade
  
• Roll-Royce Spectre
  
• I miss my high school boyfriend
  
• AMG 55 Years
  
• Beer Days
• Lidl Heels
• Grandvalira
  
• Roll-Royce Cullinan
• AMG EQE SUV
  

Personal

Angeladorrrm
Massa
Joana Dark Live Show
IA Playground
Shot & Forgot

Contact

hello@victormazariegos.com Instagram

Match Day#Local #Social #Editorial
Brief
Estrella Damm has a long-standing, authentic relationship with football—supporting everything from top-tier clubs to grassroots neighborhood teams. They wanted to create an ongoing content series that would celebrate this deep connection, beyond team colors or rivalries.

Idea
We approached the project through the lens of football culture, capturing the social fabric woven around match days. Instead of focusing on the pitch, we turned our cameras to the streets, the bars, and the fans—those raw, urban spaces where the real spirit of football comes alive. With an editorial perspective, we documented the rituals, energy, and emotions that define match day experiences, portraying the diversity and authenticity of communities united by the game.

Output
A fully social campaign released over the course of the season, celebrating football not just as a sport, but as a shared cultural experience. By showcasing fans of all teams, we highlighted that football's real power lies in its ability to bring people together. The content was published in collaboration with local bars and clubs, grounding each story in the authentic spaces where passion for the game truly lives.

VICTORMAZA2025