Voll Damm Oversize — Victor Maza

Voll-Damm [Oversize]

[Brief]

Voll-Damm launched a new 50cl can and wanted to highlight its larger size while staying true to the brand’s bold character.

[Idea]

We embraced the Oversize concept, inspired by fashion, to emphasize the can’s giant size through powerful visuals. By using exaggerated lenses, we made the product appear even larger, creating striking and impactful imagery.

[Output]

The campaign was highly effective across digital and OOH platforms. We strategically placed the can in bus shelters, ensuring it took center stage with an elegant presentation. Social media posts featuring video and product shots delivered impressive results in paid media.

[VML Barcelona x Voll-Damm]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production supervision.

VML Creative Team: Paco Badia, Pipo Virgos, Irene Vidal, Raul Sanzhez.

Director & Photographer: Celina Martins
DOP: Aide Monje
PP: Play Your Brand
Stylist: Isa Domenech