UMBRO SS26 — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

Read more

[Work]

[WIP] HOKA [Clifton 11]
[WIP] Birkenstock [AW26]
[WIP] Birkenstock [SS26]
[WIP] HOKA [Global Run Day]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Estrell Damm [Winter]

Angeladorrrm
Massa
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

UMBRO [SS26]

[Brief]

Football is often communicated through spectacle and performance. For Umbro SS26, the brief was to create a social first, fashion led campaign that feels relevant to a younger audience, rooted in British football culture but expressed in a contemporary way.

[Idea]

The idea revolves around the notion of HOME, football as something that belongs to us. The places we return to, the routines we repeat, the spaces that feel known; changing rooms, clubhouses, pitches, entrances and sidelines. HOME is not a stadium or a trophy, but the everyday environment where football lives before and after the game.

[Output]

The idea lives through a series of short films, social vignettes and stills designed for socials. From observational video pieces and lookbook stills to lo fi extra content and behind the scenes moments, the campaign unfolds across social, supported by product imagery for web and retail, building a cohesive and fashion led world around Umbro SS26 Collection.