About — Victor Maza

[Victor Maza]

Art & Creative Director

[About]

A globally experienced, well-rounded creative based in Amsterdam, working internationally. Musician, Art Director, Filmmaker and Creative Director, specialising in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
Heinz [Las Chicas]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Between big data and the soul
Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

[About]

I'm a globally experienced creative and creator from Spain, born in Tarragona and shaped by the cultural energy of Madrid and Barcelona. With 12 years of experience in the industry, I've worked both freelance and full time for global networks such as Havas, Wunderman Thompson and VML, as well as boutique creative agencies including Rankin, Ear To The Ground and YEET.

My career has taken me across major creative hubs like Barcelona, London, Amsterdam, Dubai and San Francisco. I'm now based in Amsterdam, collaborating with diverse teams and clients on campaigns that blend global relevance with strong local insight.

Focused on culture and lifestyle, I see communication as a whole, bringing together strategy, creativity and execution through a social-first, insight-driven approach. I shape bold ideas from concept to production with strong craft, a sharp eye for detail and a collaborative spirit, with AI fully integrated into my workflow to move faster without losing craft or intention.

I enjoy the client-facing process and building meaningful relationships through open dialogue, involved at every step, always focused on work that connects emotionally and culturally.

[Awards]

[Entre el Big Data y el Alma]
Club de creatividad
Shortlist / Craft

[Los Tacones de Lidl]
Club de creatividad
Shortlist / Ideas

[Wallapop Cambios]
2021 Best Spanish Branded Content Of The Year
Branded Content Marketing Association Spain
El Ojo de Iberoamérica
Bronze : Content
Inspirational IAB Spain
Gold Social Responsibility
Silver Digital
Silver Transmedia Activation
Gold Content
Club de creatividad
Silver Ideas
Silver Strategy
Gold Branded Content
Gold Integrated Campaigns

[Young Lions Spain 2018]

[Best Young Creatives 2014 Inspirational Festival]

[Companies]

Rankin I Hey Honey I Leo Burnett MEA I Horizon-FCB I Havas Spain I Insight Out Studio I Fuego Camina Conmigo I M&C Saatchi UAE I Jesús Revuelta I DoubleYou I McCann Spain I LOLA I Draftline Europe I Wunderman Thompson Spain I Slice I ACC I Cuinlab l VML Spain I Oriol Villar I The Potlatch I Ogilvy Madrid I Ear To The Ground I YEET I Samy Global I Bruce I 10/10 I Plan Productions I Provoke

[Brands]

Roll-Royce I Seat I Mercedes-AMG I GMC I Meraas I Bvlgari I Dubai Properties I Nike I Hitachi I Kayak I Emirates I Sony I Movistar I Vodafone I Lidl I Aldi I FC Barcelona I LaLiga I Wallapop I AB InBev I Fever-Tree I Tourism of Spain I Barcelona City Council I Ankorstore I Burger King I Pizza-Hut I Correos I Nestlé I Costa Coffee I Henry Schein I Scalpers l Heinz l Estrella Damm I Voll-Damm I The Macallan I Cervezas El Ágila I Mark Levinson I DGT I NBA Europe I Mahou I Brugal I Birkenstock I New Era I umbro I HOKA I Asics I TCL I UESA

[Talks & Workshops]

From Concept to Production I Willem de Kooning Academy I Rotterdam 2026
Let's Define I Fine vs Exceptional I Barcelona 2025
Production Paradise I Creative Review I Barcelona 2024
Rovira i Virgili University I 10 tips to survive the creative industry I Tarragona 2023
Pau-D I Ads that doesn't look like ads I Barcelona 2022
Brother Madrid Creative School I Art Direction Teacher I Madrid 2018

[Contact]

hello@victormaza.com
@victormazzza