FSTVLB 24 — Victor Maza

Voll-Damm [FSTVLB 24]

[Brief]

Voll-Damm is the go-to beer for true beer lovers, a bold, double-malt brew with strong character that isn’t for everyone. As sponsors of FSTVL B, Barcelona’s most renowned alternative music festival, our challenge was to make our sponsorship known, spark cultural conversations, and attract new audiences while maintaining our identity as a beer for the select few.

[Idea]

Inspired by the aesthetics of the early 2000s, we collaborated with Umbro to create a technical sports jersey with a reflective finish, an iconic, must-have item that served as the perfect storytelling tool to announce our sponsorship and activate the community.

[Output]

A social and outdoor campaign amplified through influencer collaborations and PR, ensuring maximum visibility and cultural impact. The campaign was a massive success, with the jerseys selling out and an overwhelming presence at the festival, making Voll-Damm an undeniable part of the experience.

[VML Barcelona x Voll-Damm]

Senior Creative & Lead Art Director.
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team: Pipo Virgos, Irene Vidal, Berta Adillón, Manuel Guillén, Sergi Bosque.
Director: Tomás Peña
DOP: Halley Valley
PP: Hogarth
Edit: Pablo Carpal
Campaign photography: Teddy Iborra
Festival photography: Enzo Iriarte