Barça Parade#Local #Social #Editorial
Brief
Estrella Damm wanted to be part of one of the most exciting moments for Barça fans: the championship parade. The goal was to capture the experience in real-time from the inside—creating authentic, fast-turnaround social content that channeled the energy of the event and the reach of local creators.
Idea
We built a nimble team of photographers, videographers, and social media specialists who worked side-by-side with influencers to document the day from every angle. From the behind-the-scenes buildup to the collective euphoria in the streets of Barcelona, our focus was to capture the raw emotion and community spirit of the celebration. Content was shot, edited, and published live on the ground, bringing followers along for the ride as it happened.
Output
A spectacular real-time coverage across Estrella Damm’s social platforms, delivering historic reach for the brand. By embedding ourselves in the heart of the parade and amplifying it through local voices, we turned a citywide celebration into a moment of connection for fans everywhere.
VML x Estrella Damm
Senior Creative, Lead Art Director & Content Creation
Art & Creative Proposal, Concept, Shooting & Delivery supervision
VML Creative Team: Raul Sànchez, Irene Vidal.
Content Creators: Victor Maza, Mariana Miranda, Maria Ibarguren.