Victor Maza  
Art Creative Director

About

A globally experienced creative & musician from Barcelona, specializing in culture and lifestyle—crafting bold ideas from concept to production with a keen sense of detail and a collaborative spirit.

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Work  

• 
  
• FSTVLB
• Mediterranean Winter
  
• Las Chicas
• Wallapop Changes
  
• Match Day
• Voll-Damm Oversize
  
• We Are Voll Friends
  
• Roll-Royce Spectre
  
• AMG 55 Years
  
• Beer Days
• Lidl Heels
• Grandvalira
  
• Roll-Royce Cullinan
• AMG EQE SUV
  

Music

Joana Dark
Angeladorrrm
Massa

Contact

hello@victormazariegos.com Instagram

Las Chicas #UK #Film #OOH #Social
Brief
The Heinz UK team approached us with a new product they wanted to launch in the British market—Mexican meal kits created and designed by Mexican chefs. The challenge? Standing out in a category dominated by the market leader, Old El Paso.

Idea
To make an impact, we needed to be subtle yet sharp—speaking directly to the category leader in a way that felt fresh and relevant. Without mariachis, mustaches or clichés, it was time to LEAVE OLD BEHIND.

Ouput
The campaign's multi-channel approach—TV, OOH, and social—proved a winning formula, helping us secure top positions on shelves and surpass Old El Paso in leading UK stores.




VML x Heinz UK

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team: Paco Badia, Pipo Virgos, Irene Vidal, Paula Haguiara, Íñigo Pereda.
Director: Joana Colomar
DOP: Maria Codina
PP: Play Your Brand
Photography: Celina Martins

VICTORMAZA2025