Las Chicas — Victor Maza

[Victor Maza]

Freelance Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

Birkenstock [Valentine’s Day]
New Era [SS26 Content]
Roll-Royce [Spectre]

Angeladorrrm
Massa
Joana Dark Live Show
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Heinz [Las Chicas]

[Brief]

The Heinz UK team approached us with a new product they wanted to launch in the British market, Mexican meal kits created and designed by Mexican chefs. The challenge? Standing out in a category dominated by the market leader, Old El Paso.

[Idea]

To make an impact, we needed to be subtle yet sharp, speaking directly to the category leader in a way that felt fresh and relevant. Without mariachis, mustaches or clichés, it was time to LEAVE OLD BEHIND.

[Ouput]

The campaign's multi-channel approach; TV, OOH, and social, proved a winning formula, helping us secure top positions on shelves and surpass Old El Paso in leading UK stores.

[VML Barcelona x Heinz UK]

Senior Creative & Lead Art Director
Art & Creative Proposal, Concept, Shooting and Post-production.

VML Creative Team: Paco Badia, Pipo Virgos, Irene Vidal, Paula Haguiara, Íñigo Pereda.
Director: Joana Colomar
DOP: Maria Codina
PP: Play Your Brand
Photography: Celina Martins