InsightOut Studio reached out to manage the creative direction of Reveal's brand new clear aligner campaign.
As a launch strategy of a brand new product we divided the campaign in two steps, the first one was focused on a discovery and exploration phase showing the product as a premium aligner and explaining the main features.
The second part was focused in a decision and action phase in which we pay attention to the benefits for patients maintaining the premium approach mixing motion graphics, 3D, photography and video.
Client Partner: Simone Scalzo
Executive Producer: Luca Scalzo
Content Strategist: Mirona Nicola
Art Creative Director: Victor Mazariegos
Producer: Mónica Jiménez
Logo Animation: Guillem Mora
3D Studio: Germano Mariniello & Sergi Vila
Production Company: OnIdea