After 7 years of talking about functional benefits, we proposed to Wallapop, the leading app in the second-hand market, to let people know that the brand wants to be by their side through vital changes.
We achieved a historical record of daily searches of "Wallapop" with an increase of the +117% and a 96% of positive sentiment.
But the most important thing is that almost 100.000 users were interested in Lola's objects and Lara, the girl that bought the book, started her transition after meeting her.
Changes "Be who you want to be"
After the launching of Lola's documentary, we also launched a series of daily life commercials. Those were "stories of change" that took place after the pandemic in which Wallapop accompanied real people through their vital changes.
Changes "Leave the city"
Changes "Work From Home"
El Sol / Gold / Integrated Campaigns
El Sol / Gold / Best Use Of Branded Content
CdeC / Gold / Content
CdeC / Silver / Ideas
CdeC / Silver / Strategy
Client & Agency: Wallapop
Executive Creative Director: Jesús Revuelta
Creative Director: Trini Rodríguez
Art Director: Victor Mazariegos
Copywriter: Inés Masip & Manolo Catalán
Production Company: Blua
Director: Laura Sisteró
D.O.P: Pau Muñoz