After 7 years of talking about functional benefits, we proposed to Wallapop, the leading app in the second-hand market, to let people know that the brand wants to be by their side through vital changes, whatever they are.



Case study:


We achieved a historical record of daily searches of "Wallapop" with an increase of the +117% and a 96% of positive sentiment. 
But the most important thing is that almost 100.000 users were interested in Lola's objects and Lara, the girl that bought the book, started her transition after meeting her.

Changes "Be who you want to be"
(Short film)




After the launching of Lola's documentary, we also launched a series of daily life commercials. Those were "stories of change" that took place after the pandemic in which Wallapop accompanied real people through their vital changes.



Changes "Leave the city"
Changes "Reinvention"
Changes "Work From Home"

Awards:
BEST SPANISH BRANDED CONTENT OF 2021 / BCMA
 Inspirational IAB Spain / Gold / Social Responsibility
Inspirational IAB Spain / Silver / Digital
Inspirational IAB Spain / Silver / Branded Content
Inspirational IAB Spain / Silver / Transmedia Activation
El Sol / Gold / Integrated Campaigns
El Sol / Gold / Best Use Of Branded Content
CdeC / Gold / Content 
CdeC / Silver / Ideas
CdeC / Silver / Strategy​​​​​​​
Credits: 
Client & Agency: Wallapop
Executive Creative Director: Jesús Revuelta
Creative Director: Trini Rodríguez
Art Director: Victor Mazariegos
Copywriter: Inés Masip & Manolo Catalán
Production Company: Blua
Director: Laura Sisteró
D.O.P: Pau Muñoz

There is more!

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