UMBRO [SS26]

[Brief]

Football is often communicated through spectacle and performance. For Umbro SS26, the brief was to create a social first, fashion led campaign that feels relevant to a younger audience, rooted in British football culture but expressed in a contemporary way.

[Idea]

The idea revolves around the notion of HOME, football as something that belongs to us. The places we return to, the routines we repeat, the spaces that feel known; changing rooms, clubhouses, pitches, entrances and sidelines. HOME is not a stadium or a trophy, but the everyday environment where football lives before and after the game.

[Output]

The idea lives through a series of short films, social vignettes and stills designed for socials. From observational video pieces and lookbook stills to lo fi extra content and behind the scenes moments, the campaign unfolds across social, supported by product imagery for web and retail, building a cohesive and fashion led world around Umbro SS26 Collection.

[UMBRO x Plan Productions]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Producer | Cal Carson
Creative Director | Victor Maza
Production Coordinator | Charlotte Anderson Rivas
Production Runner | Izzy Harrison
1st AD | Brodie Carson
2nd AD | Rebecca Sanders
Runner | Shehzida Iqbal
Runner | Isla Brown

Still Image
Photographer | George Morris
1st Assistant | Sam Pugh
Digi Op | Kenneth Liew
BTS | Victor Maza

Moving Image
Videographer | Brune Maubert
Social Shooter | Ryan Nicholas

Set Design
Art Director | Sophie Blackhurst
Art Department Lead | Jemma Seddon
Assistant Art Department Coordinator | Beth Davenport
Art Department Assistant | Emma Davenport
Art Department Assistant | Jack Berry

Hair & Make-Up
H/MU Designer | Hannah Sorcha
H/MU Assistant | Terri Grisdale

Styling
Stylist | Olivia Joan Brown
Stylist Assistant | Kate Davies

Still Life
Producer | Charlotte Perry
Studio Manager | Hannah Weedall
Still Life Photographer | Mike Roe
Still Life Stylist | John Proctor
Set Design | Prop It