Hitachi Global pitched us with the objective of launching their new concept "Air is life" worldwide.
We had to find a global insight, understandable around the world, something simple and powerful that helps us to define the brand's role and communicates the new concept.
We aslo developed a key visual toolkit to deliver around all the brand offices.e
Agency: Arnold Havas
Executive Creative Director: Ton Valdés
Art Director: Victor Mazariegos
Copywriter: Ibán Morote
Production Company: BeSweet Films
Executive Producer: Juan San Román
Director: Guust Mulder
D.O.P: Daniel Meré