At the end of 2023, Wunderman Thompson and VMLY&R announced their merger. A few months later, The Cocktail joined them, forming a WPP supergroup in Spain under a unified name: VML The Cocktail.
From the very beginning, I was involved in shaping the brand—working closely with the managing board, as well as the design and communications teams. Together, we reimagined every brand touchpoint, ultimately building a single, cohesive brand with its own distinct character and identity.
From the very beginning, I was involved in shaping the brand—working closely with the managing board, as well as the design and communications teams. Together, we reimagined every brand touchpoint, ultimately building a single, cohesive brand with its own distinct character and identity.
VML The Cocktail
Senior Creative & Lead Art Director
Team: Alberto Knapp, David Caballero, Alberto Barreiro, Valvanera Arrieta, Marta Castilla, Clara Tió, Luna Ortega, Marieva del Peral, Sandra González.
