Leave

Back in 2020, I leaped myself to do a master's degree in Digital Product Design. Despite the initial spill and after a lot of words sounding like Chinese, I graduated and this is my final project.

The purpose of the project was to improve a product or service that still works analogically and with a bad customer experience process. After some ideation sessions, we arrived at the conclusion that maybe a digital burial company could be an interesting idea.

We started with a research plan and after a lot of interviews and data analysis we verified three hypotheses:

· Most of us fantasize about how our funeral it's gonna be, but we never make it happen.

· We prefer to go to funerals that leave a good memory and talk about the deceased.

· Organizing a funeral is a very tedious process, the treatment is very impersonal and does not help the relatives during the loss process.

Once we defined and checked the previous hypothesis, after a long process of ideation, we defined a big purpose that helped us to create the idea:

We are going to redefine the concept of a funeral ceremony, creating a farewell event that transmits the personality of the deceased, leaving a good memory to the relatives.

With the purpose in our minds, we came back to the ideation to define how our digital product would be. That's how we created Leave, a digital service that allows you to organize your farewell event (or the farewell of a relative) online and totally customized.