Birkenstock Valentin's Day

Birkenstock [Valentin’s Day]

[Brief]

Valentine’s Day is often filled with clichés and big romantic gestures. For Birkenstock, the opportunity was to approach the occasion differently, celebrating love in a way that feels more honest, intimate and human.

[Idea]

The idea celebrates love through small, understated gestures. Playing footsie becomes a quiet metaphor for connection; playful, tender and deeply human. Through everyday moments and intimate vignettes, the campaign explores different expressions of love through the feet.

[Output]

The idea lives through film vignettes and stills designed for social media, supported by product photography and stills for web and retail across Europe, with a dedicated in-store activation at the Paris flagship.

[YEET x Birkenstock]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Team: Paul Mann, Ellie Jackson, Olivia Vozzolo, Mike Wolverson
Production: Plan Productions, Cal Carson, Charlotte Anderson
Film: Laura Aguilera
Editor: Ella Turner
Colorist: Wash London
Stills: Laura Allard-Fleischl
Stylist: Charlotte Moss
Stylist Assistant: Ariana Van Estrada