Birkenstock Valentin's Day

[Victor Maza]

Art & Creative Director

[About]

Amsterdam-based Art & Creative Director working internationally across culture, lifestyle and sport. Shaping ideas from concept to production through a distinctive creative vision, a strong visual sensibility and a hands-on approach to craft and collaboration.

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[Work]

[WIP] HOKA x JD [Block 01]
[WIP] Under Armour Football
Birkenstock [AW26]
Birkenstock [SS26]
Birkenstock [Member Days]
Birkenstock [Valentine’s]
Estrella Damm [Match Day]
HOKA [Clifton Pro]
HOKA [Speedgoat 7]
HOKA [Global Running Day]
HOKA x Zalando [Clifton 11]
Lidl [Heels]
Mahou x LaLiga

[Personal]

Angeladorrrm
Massa
Shot & Forgot

[Contact]

hello@victormaza.com

Birkenstock [Valentin’s Day]

[Brief]

Valentine’s Day is often filled with clichés and big romantic gestures. For Birkenstock, the opportunity was to approach the occasion differently, celebrating love in a way that feels more honest, intimate and human.

[Idea]

The idea celebrates love through small, understated gestures. Playing footsie becomes a quiet metaphor for connection; playful, tender and deeply human. Through everyday moments and intimate vignettes, the campaign explores different expressions of love through the feet.

[Output]

The idea lives through film vignettes and stills designed for social media, supported by product photography and stills for web and retail across Europe, with a dedicated in-store activation at the Paris flagship.

[YEET x Birkenstock]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Team: Paul Mann, Ellie Jackson, Olivia Vozzolo, Mike Wolverson
Production: Plan Productions, Cal Carson, Charlotte Anderson
Film: Laura Aguilera
Editor: Ella Turner
Colorist: Wash London
Stills: Laura Allard-Fleischl
Stylist: Charlotte Moss
Stylist Assistant: Ariana Van Estrada