Birkenstock Valentin's Day

[Victor Maza]

Freelance Art & Creative Director

[About]

A globally experienced creative based in Amsterdam, working globally. Specialized in culture and lifestyle, shaping bold ideas from concept to production with strong craft, a social mindset and a collaborative spirit.

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[Work]

[WIP] UMBRO [SS26]
[WIP] HOKA [Speedgoat 7]
[WIP] New Era [MLB Heritage]
[WIP] Mahou x LaLiga
Birkenstock [Valentine’s]
Roll-Royce [Spectre]

Angeladorrrm
Massa
Joana Dark Live Show
IA Playground
Shot & Forgot

[Contact]

hello@victormazariegos.com
Instagram

Birkenstock [Valentin’s Day]

[Brief]

Valentine’s Day is often filled with clichés and big romantic gestures. For Birkenstock, the opportunity was to approach the occasion differently, celebrating love in a way that feels more honest, intimate and human.

[Idea]

The idea celebrates love through small gestures. Playing footsie becomes a metaphor for connection that is playful, tender and real. Through everyday moments and intimate vignettes, the campaign explores different forms of love through the feet, allowing the idea to be understood visually.

[Output]

The idea lives through film vignettes and stills designed for social media, supported by product photography and stills for web and retail across Europe, with a dedicated in-store activation at the Paris flagship.

[YEET x Birkenstock]

Freelance Art & Creative Director
Art & Creative Proposal, Concept, Shooting and Post-production.

Yeet Creative Team: Paul Mann, Ellie Jackson
Production: Plan Productions
Film: Laura Aguilera
Editor: Ella Turner
Colorist: Wash London
Stills: Laura Allard-Fleischl
Stylist: Charlotte Moss
Stylist Assistant: Ariana Van Estrada